Introducing: the new Clio
Well, actually, it’s still us. We’re still here. But we got a brand new look. Not because we had to, but because we wanted to. And because a lot of time has passed since 2011. As it turns out, when you grow, your outside has to catch up with your inside. Otherwise, things start to feel itchy. So here we are. A little shinier. A little bolder. And more Clio than ever. Still your favourite sidekick, up for anything, here to carry your world.
Clio is for dreamers. For doers. For those who move through the city with purpose, and for those who are just wandering.
Born in Brussels in 2011, in the vibrant heart of Europe, Clio understands you don’t have to be just one thing. You can be everything, all at once. As long as it feels like you.
In the same way, your Clio bag isn’t just something you carry. It carries you, too.
Crafted with care and precision, Clio holds your keys, your laptop, the book you’ve been pretending to read, even your collection of chewing gum wrappers. She holds your hustle, your quiet ambitions, and all the little moments that make up your big story.
Your Clio bag is designed to meet you where you are and join you where you’re headed. Clio is there when you’re running late for a meeting, crashing a party where you don’t know anyone, or running to make the last train.
She’s your ultimate sidekick, here to see what the day holds and what the night brings. And she never tries to define you. She just fits you, the way only the right things do.
At Clio, women are at the heart of everything we do—but let’s not forget the men who are part of the journey too! This Women’s Day, we’re spotlighting the incredible team behind the brand, because talent knows no gender. Meet the faces who make things happen every day with passion, creativity, and a touch of Clio magic!
Marie – Head of Office
"Being the Head of Office at Clio means wearing many hats. One moment, I'm overseeing daily operations, ensuring everything runs smoothly, and the next, I'm planning an event or handling logistics. The dynamic environment keeps me on my toes, but it’s the variety that keeps things exciting. Every day presents new challenges, and I get to work alongside such a creative team, making every project feel like a new adventure."
Marie uses the Flora Perfo Croco
Laura – Production Manager
"Working as a Production Manager means sourcing the finest materials, ensuring every detail is flawless, and coordinating relationships with our designers and ateliers. These long-standing, meaningful connections are at the heart of everything I do. I make sure everything runs smoothly, ensuring our vision comes to life—from coordinating with suppliers to troubleshooting last-minute challenges. It's a fast-paced environment where creativity meets logistics, and my role is to maintain that balance, ensuring that every piece is produced to meet our standards and vision."
Laura uses the Hera Classic
Caro – Brand image manager
Being a Brand image Manager means wearing many hats and juggling various roles. One moment, I'm brainstorming the next big campaign, and the next, I’m fine-tuning social media posts to ensure they hit the right note. It’s about storytelling—capturing the essence of the brand, staying ahead of trends, and engaging our audience. My role also extends to managing our social media, online ads, photoshoots, and merchandising, ensuring each campaign authentically tells the story of Clio while aligning with our brand’s vision. No two days are the same, and that’s what makes it so exciting!
Caro uses the Citizen Nylon
Romaric – E-commerce Manager
"Being an E-commerce Manager at Clio is all about finding the perfect balance between creativity and strategy. One moment, I’m analyzing data to optimize the website’s performance, and the next, I’m brainstorming new ways to enhance the online shopping experience. The digital world is constantly evolving, and I love the challenge of staying ahead, ensuring every click leads to a seamless and inspiring journey for the women who wear Clio. I also strive to understand their needs, using data to create a better experience for them, both online and in their everyday lives."
Romaric uses the Flex Nylon
Pascale – Sales Manager
"As a Sales Manager, my role revolves around building relationships and seizing the right opportunities. One moment, I’m meeting with a long-time client to strengthen our partnership, and the next, I’m strategizing on how to expand into new markets. It’s a dynamic role that requires adaptability, persistence, and a deep understanding of what makes our brand unique. Every deal closed is not just a sale—it’s the beginning of a new story."
Pascale uses the Mini Flex Nylon
Léo – Customer Care Manager
"Being in contact with the customer means creating strong connections, both internally and externally. One moment, I’m helping a customer find the perfect bag, and the next, I’m using their feedback to help improve what Clio becomes. I also oversee logistics, manage repairs, and ensure the mood in the office is positive and productive. I act as a reference point within the team, bringing people together, fostering collaboration, and ensuring that every customer interaction is as smooth and helpful as possible."
Léo uses the Neptune Python
Issam – Accountant
"Being an accountant means balancing precision and strategy every day. One moment, I’m analyzing financial reports, and the next, I’m ensuring that every detail aligns perfectly for budgeting and forecasting. It’s about keeping the numbers in check, making smart financial decisions, and helping the company grow sustainably. There’s always a challenge to tackle, and that’s what keeps it interesting!"
Issam uses the Pixel Nylon